At the start of the chapter, who gave the following quote: "If anyone said we were the radio business, it wouldn't be someone from our company. We're not in the business of providing news and information. We're not in the business of providing well-researched music. We're simply in the business of selling our customers' products."?
A) Mark Cuban, Entrepreneur and Media Investor
B) Ted Turner, Creator of Turner Networks
C) Thomas Edison, Inventor
D) Lowry Mays, Former Clear Channel CEO
Correct Answer:
Verified
Q9: A subgenre of news that concentrates on
Q10: Which of the following is not a
Q11: Which of the following is not a
Q12: In a media production firm, a worker
Q13: In media financing, what does IPO stand
Q15: Media industries tend to regard people as
A)
Q16: The focus on specific audience segments is
Q17: Demographic indicators include
A) income
B) attitudes
C) personality types
D)
Q18: Psychographics categories include
A) age
B) income
C) idea hunters
D)
Q19: Media industries reduce risk by
A) producing media
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