Demographic indicators include
A) income
B) attitudes
C) personality types
D) motivation
Correct Answer:
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Q12: In a media production firm, a worker
Q13: In media financing, what does IPO stand
Q14: At the start of the chapter, who
Q15: Media industries tend to regard people as
A)
Q16: The focus on specific audience segments is
Q18: Psychographics categories include
A) age
B) income
C) idea hunters
D)
Q19: Media industries reduce risk by
A) producing media
Q20: Media industries
A) are uncertain about their audiences
B)
Q21: The basic entertainment formula usually includes
A) a
Q22: Entertainment formulas
A) evolve over time
B) provide very
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