The idea that messages delivered through the mass media persuade all people powerfully and directly without the people having any control over the way they react is known as what theory?

Question

Quizplus · Accepted Answer

The magic bullet or hypodermic needle approach to media theory suggests that mass media messages have a direct, immediate, and powerful effect on the public, as if the messages were bullets shot into a passive audience or drugs injected into a patient, leaving the audience with little to no control over their reaction.

The Idea That Messages Delivered Through the Mass Media Persuade