The "magic bullet" concept of mass communication
A) was shared by the early researchers interested in propaganda
B) held that mass communication was powerful and direct
C) held that people had little control over how they reacted to mass media messages
D) all of these
Correct Answer:
Verified
Q14: The idea that messages delivered through the
Q15: The following quote appears at the start
Q16: Empirical research
A) uses concepts as jumping-off points
Q17: Harold Laswell and other researchers feared that
Q18: Journalist Walter Lippman
A) wrote an important book
Q20: The Columbia School
A) discovered the two-step-model
B) emphasized
Q21: Paul Lazarsfeld conducted his panel survey
A) during
Q22: Uses and gratifications research understands the audience
Q23: Hovland's research revealed that under normal circumstances,
Q24: The concept of priming is closely associated
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