Uses and gratifications research understands the audience as
A) especially susceptible to manipulation
B) active
C) naïve
D) spectators
Correct Answer:
Verified
Q17: Harold Laswell and other researchers feared that
Q18: Journalist Walter Lippman
A) wrote an important book
Q19: The "magic bullet" concept of mass communication
A)
Q20: The Columbia School
A) discovered the two-step-model
B) emphasized
Q21: Paul Lazarsfeld conducted his panel survey
A) during
Q23: Hovland's research revealed that under normal circumstances,
Q24: The concept of priming is closely associated
Q25: The research orientations referred to as the
Q26: Members of the Frankfurt School agreed that
Q27: The Frankfurt School's writings about the corrosive
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