The two-step-flow model indicates that media influence people in ways consistent with the magic-bullet concept.

Name: The two-step-flow model indicates that media influence people in ways consistent with the magic-bullet concept.
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Question

Quizplus · Accepted Answer

The two-step flow model suggests that media effects are indirectly mediated by opinion leaders, who receive media information and then pass it on to others, contrasting with the direct, immediate effects implied by the magic-bullet concept.

The Two-Step-Flow Model Indicates That Media Influence People in Ways