Both quantitative and qualitative research are empirical.
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Q52: Education has little influence in determining whether
Q53: Opinion leaders are important elements in the
Q54: Although sociology has influenced mass communication research,
Q55: It is usually impossible for a media
Q56: The two-step-flow model indicates that media influence
Q58: Scholars who study media effects tend to
Q59: Conceptual research has no influence on the
Q60: Early communications researchers such as Elihu Katz
Q61: Unlike other Frankfurt School scholars Adorno stressed
Q62: Cultural studies researcher use a "two step
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