Question 1

Convergence takes place when content that has traditionally been confined to one medium
A) appears in a new medium
B) is bought by another corporation
C) appears in feature films
D) appears on multiple media channels

Accepted Answer

Convergence takes place when content that has traditionally been confined to one medium appears on multiple media channels.

Question 2

The development of new media channels encouraged the mass audience to
A) read more books
B) tune out completely
C) consolidate
D) fragment

Accepted Answer

The development of new media channels has led to audience fragmentation, as people have more options and can choose content that specifically caters to their individual interests.

Question 3

The thing that makes mass communication different from other kinds of communication is
A) the industrial nature of the process
B) the potential for libel in the process
C) the interpersonal nature of the process
D) the fact that messages are involved in the process

Accepted Answer

Mass communication is distinguished by its industrial nature, meaning it involves the production and dissemination of messages to large audiences through technological means, unlike other forms of communication that might be more personal or direct.

Question 4

In the communication process, the source
A) is the transmitter
B) encodes the message
C) is the same as the channel
D) decodes the message

Accepted Answer

The source in the communication process is responsible for encoding the message, which means converting the idea into a message that can be communicated to the receiver through a channel.

Question 5

In the mass communication process, feedback
A) is always immediate
B) is often indirect
C) is not considered as important as it is in interpersonal communication
D) is always negative

Accepted Answer

Feedback in the mass communication process is often indirect because it does not occur in real-time as it does in interpersonal communication. Instead, it may come in the form of audience ratings, social media comments, or other forms of audience engagement after the communication has been disseminated.

Question 6

In the mass communication process, noise
A) is present in only some mass media, but not in all
B) does not concern the source
C) can be semantic
D) has been completely eliminated by improved technology

Accepted Answer

Noise in the context of mass communication refers to anything that distorts the message between the sender and receiver. Semantic noise specifically refers to misunderstandings that arise from ambiguous or confusing language, making it a type of noise that can affect the communication process.

Question 7

Mass communication involves
A) the industrial production of message
B) the multiple distribution of messages
C) technological devices
D) all of these

Accepted Answer

Mass communication encompasses the industrial production of messages, the distribution of these messages to a large audience through multiple channels, and the use of technological devices to facilitate both production and distribution.

Question 8

Mass media outlets are
A) technological instruments
B) limited to digital technology
C) companies that that send out messages via mass media
D) all of these

Accepted Answer

Mass media outlets are companies that send out messages via mass media, which can include various forms of technology, not just digital.

Question 9

People tend to use mass media for purposes of
A) surveillance
B) oppression
C) contractual agreements
D) simulating

Accepted Answer

Mass media is commonly used for surveillance purposes, in the sense of gathering and disseminating information about the environment, news, and events to the public.

Question 10

A parasocial interaction is an example of
A) companionship
B) a psychological connection with a media celebrity
C) how mass media can bring pleasure to lonely people
D) all of these

Accepted Answer

Parasocial interaction involves viewers forming psychological connections with media personalities, which can provide companionship and pleasure, especially for lonely individuals. It encompasses all the aspects mentioned in the options.

Question 11

The credibility that people place on the interpretive positions that mass media take depends on
A) the style of graphics used to support the positions
B) the technological nature of the communication channel
C) the extent to which the individuals agree with the media content
D) all of these

Accepted Answer

People tend to find media content more credible when it aligns with their own beliefs and opinions.

Question 12

Culture
A) does not include the mass media
B) can be understood as ways of life passed on to members of society
C) is the same thing as society
D) all of these

Accepted Answer

The answer of Culture
A) does not include the mass media
B)...

Question 13

The mass media
A) direct people's attention toward the codes of acceptable behavior
B) tell us what and who count in our world and why
C) help people to understand themselves
D) all of these

Accepted Answer

The mass media play a role in directing attention to societal norms, highlighting important figures and events, and aiding in self-understanding, thus encompassing all the options provided.

Question 14

Stereotypes
A) are predictable depictions that reflect cultural prejudices
B) are present only in electronic media like television and radio
C) help limit the political and economic manipulation of audiences
D) all of these

Accepted Answer

Stereotypes are oversimplified and generalized depictions or ideas about groups of people that often reflect cultural prejudices, rather than accurate or fair representations. They are not limited to electronic media and do not help limit political and economic manipulation; in fact, they can contribute to it.

Question 15

The media literate person understands that media materials
A) are constructed
B) are created and distributed within a commercial environment
C) are created and distributed within a political environment
D) all of these

Accepted Answer

Media literacy involves understanding that media materials are constructed and that their creation and distribution are influenced by commercial and political environments.

Question 16

Mass media present their ideas
A) only within printed materials
B) within primary genres
C) unconstrained by the commercial environment
D) all of these

Accepted Answer

Mass media present their ideas within primary genres such as news, documentaries, and entertainment, among others, rather than being limited to printed materials or being entirely unconstrained by the commercial environment.

Question 17

The media literate person regards people as
A) believing everything they hear on the radio
B) active recipients of media messages
C) consistently agreeing with everything they read
D) all of these

Accepted Answer

Media literacy involves understanding that people actively interpret and critically evaluate media messages rather than passively accepting them.

Question 18

Media literacy skills include
A) an understanding of the commercial forces behind media materials
B) an awareness of political influences that shape media materials
C) an ability to think through the ethical implications of media firms'
D) all of these

Accepted Answer

Media literacy encompasses a broad understanding of the various factors that influence media materials, including commercial forces, political influences, and ethical implications.

Question 19

An understanding of research on the mass media's implications for the individual and for society
A) should be shared by scholars and researchers but not necessarily by the public
B) is an important part of being media literate
C) generally does not include an interest in cultural history
D) focuses solely on questions involving effects of violent programming on society

Accepted Answer

Being media literate involves understanding the effects and implications of mass media on both individuals and society, which includes research findings in these areas.

Question 20

Critics of mass media are concerned that the media's cultural presentations
A) encourages passive consumption
B) are encouraged by political and economic manipulation
C) diminish cultural quality
D) all of these

Accepted Answer

Critics of mass media often argue that media's cultural presentations encourage passive consumption, are influenced by political and economic manipulation, and diminish cultural quality, making all of these concerns valid.

Quiz 2: Understanding Mass Media, Convergence, and the Importance of Media Literacy

Convergence takes place when content that has traditionally been confined to one medium

The development of new media channels encouraged the mass audience to

The thing that makes mass communication different from other kinds of communication is

In the communication process, the source

In the mass communication process, feedback

In the mass communication process, noise

Mass communication involves

Mass media outlets are

People tend to use mass media for purposes of

A parasocial interaction is an example of

The credibility that people place on the interpretive positions that mass media take depends on

Culture

The mass media

Stereotypes

The media literate person understands that media materials

Mass media present their ideas

The media literate person regards people as

Media literacy skills include

An understanding of research on the mass media's implications for the individual and for society

Critics of mass media are concerned that the media's cultural presentations