In the mass communication process, feedback
A) is always immediate
B) is often indirect
C) is not considered as important as it is in interpersonal communication
D) is always negative

Question

Quizplus · Accepted Answer

Feedback in the mass communication process is often indirect because it does not occur in real-time as it does in interpersonal communication. Instead, it may come in the form of audience ratings, social media comments, or other forms of audience engagement after the communication has been disseminated.

In the Mass Communication Process, Feedback