In the study by Aronson and Mills in which some women read sexually oriented passages in public before joining a group, the women who read the passages

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Aronson and Mills' study on effort justification found that individuals who undergo a difficult or embarrassing initiation process (such as reading sexually oriented passages in public) tend to value the group they join more highly, thus reporting more liking for the group. This is because they justify the effort they put into joining the group by increasing their appreciation for the group.

In the Study by Aronson and Mills in Which Some