Customer lifetime value (CLV) measures the value a customer will bring to an organization in the future.

Name: Customer lifetime value (CLV) measures the value a customer will bring to an organization in the future.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship, factoring in the present value of future cash flows from the customer.

Customer Lifetime Value (CLV) Measures the Value a Customer Will