Which of the following is not necessary for effective persuasive communication?

Question

Quizplus · Accepted Answer

Dissonance, or the presence of inconsistency or conflict in attitudes, beliefs, or behaviors, is not necessary for effective persuasive communication. While creating a sense of dissonance can be a strategy to motivate change, it is not a required element for persuasion to be effective. Effective persuasive communication primarily requires attention, comprehension, and retention by the audience.

Which of the Following Is Not Necessary for Effective Persuasive