A _____ strategy occurs when a company targets a specific segment of the marketplace forits products or services.
A) diversification
B) focus
C) cost leadership
D) retrenchment
E) prospector

Question

Quizplus · Accepted Answer

A focus strategy is when a company concentrates on serving a specific segment of the market. This can involve tailoring products or services to meet the unique needs of the target segment or leveraging marketing efforts to reach a specific audience. This approach may allow the company to compete effectively by being highly attuned to the needs of a specific group of customers.

A _____ Strategy Occurs When a Company Targets a Specific