A marketing manager is considering the following advertising media to promote a new
product.

The marketing manager has established the following goals,stated in no particular order,for the advertising campaign:
Goal 1: Reach at least 500,000 individuals.
Goal 2: Limit the total spending to $150,000.
Formulate and solve this goal programming problem.

Question

A marketing manager is considering the following advertising media to promote a new
product.
  
The marketing manager has established the following goals,stated in no particular order,for the advertising campaign:
Goal 1: Reach at least 500,000 individuals.
Goal 2: Limit the total spending to $150,000.
Formulate and solve this goal programming problem.

Quizplus · Accepted Answer

The Answer of A marketing manager is considering the following advertising media to promote a new
product.
  
The marketing manager has established the following goals,stated in no particular order,for the advertising campaign:
Goal 1: Reach at least 500,000 individuals.
Goal 2: Limit the total spending to $150,000.
Formulate and solve this goal programming problem.

A Marketing Manager Is Considering the Following Advertising Media to Promote