Rolex, a maker of expensive, high-quality watches that convey status and luxury, follows a differentiation strategy. Therefore, an important goal of its human resource strategy will likely be to
A) focus employee training on cost reduction efforts.
B) hire workers who are flexible and can perform a variety of tasks.
C) keep the size of the workforce small to increase efficiency.
D) retrench using layoffs and terminations.
E) provide minimal compensation and benefits.

Question

Quizplus · Accepted Answer

As a company that emphasizes differentiation, Rolex would likely want to hire employees who can offer unique and exceptional skills or services that help to set its products apart from competitors. This means that Rolex would want to prioritize hiring workers that can contribute to its brand's image of exclusivity and luxury, rather than simply seeking employees who can perform routine or standardized tasks. Therefore, hiring workers who are flexible and capable of performing a variety of tasks would be less important than finding workers who possess specialized knowledge, skills, and expertise that contribute to Rolex's reputation of quality and status.

Rolex, a Maker of Expensive, High-Quality Watches That Convey Status