Successful business strategies are grounded in creating and maintaining a competitive advantage that is ______________.
A) inflexible
B) sustainable
C) volatile
D) intangible
E) all of these

Question

Quizplus · Accepted Answer

Successful business strategies need to create and maintain a sustainable competitive advantage. This means the advantage should be durable and difficult for competitors to replicate. Inflexible, volatile, and intangible advantages are not necessarily desirable traits of a competitive advantage.

Successful Business Strategies Are Grounded in Creating and Maintaining a Competitive