Businesses pursuing a ______________ strategy focus on a narrow market segment or niche.
A) cost leadership
B) differentiation
C) specialization
D) growth
E) psychological

Question

Quizplus · Accepted Answer

A specialization strategy focuses on serving a narrow market segment or niche, often by offering customized products or services. Cost leadership and differentiation strategies focus on broader markets, while growth and psychological strategies do not necessarily focus on specific market segments.

Businesses Pursuing a ______________ Strategy Focus on a Narrow Market