Brazilians use doughnuts as a snack item whereas Americans tend to associate doughnuts with breakfast; electrical voltages differ in many countries than those that exist in the United States. In these instances, a firm would pursue a(n)_____ strategy.

Question

Quizplus · Accepted Answer

The scenario suggests a difference in cultural preferences that would require a firm to adapt its products or marketing strategies to the local market. Therefore, the best choice would be a(n) adaptation strategy. The other options do not directly address the need for adapting to local cultural differences. Standardization refers to offering the same product or marketing strategy worldwide, glocalization involves combining global and local strategies, marketing research is a tool for gathering information, and a global product system may not necessarily address cultural differences.

Brazilians Use Doughnuts as a Snack Item Whereas Americans Tend