The step in the new-product development process in which projections of potential revenues and profits for a potential new product are made is called _____.

Question

Quizplus · Accepted Answer

Business Analysis is the step in the new-product development process in which projections of potential revenues and profits for a potential new product are made. Therefore, option C is the correct answer. Option A (global product) refers to a product that is marketed in multiple countries with little to no changes made to the product. Option B (concept testing) is a step in which potential consumers are presented with an idea or concept for a new product and asked for their feedback. Option D (product development) is the stage in which the product is actually developed and manufactured. Option E (vertical publication) is not a term related to the new-product development process.

The Step in the New-Product Development Process in Which Projections