The use of a seductive woman to sell cars is based on _____, which says the buyer will pair his positive emotional response to the woman with the car being promoted in the advertisement.

Question

Quizplus · Accepted Answer

Classical conditioning is the process by which an association is formed between a previously neutral stimulus and a natural response. In this case, the image of a seductive woman is the neutral stimulus, which is paired with the positive emotional response of the viewer. As a result, the viewer is more likely to have a positive association with the car being promoted in the advertisement.

The Use of a Seductive Woman to Sell Cars Is