What do we call the tendency in postmodern society to define ourselves in terms of the goods and services we purchase?

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Consumerism refers to the social and economic system in which the purchasing and consumption of goods and services is considered a key driver of individual identity and societal progress. In postmodern society, this tendency to define ourselves based on what we buy has become increasingly prevalent, as our access to a vast array of products and services has expanded and our material possessions have taken on greater symbolic meaning. While rationalization and acculturation may be related concepts, they do not fully capture the unique dynamic of consumer culture in contemporary society. Production, on the other hand, refers more to the process of creating goods and services rather than the act of consuming them.

What Do We Call the Tendency in Postmodern Society to Define