Daryl was a charismatic leader of a local anti-consumerist movement.His highly vocal,tattooed,and pierced presence was a constant nuisance to police and local politicians.He would regularly post clips he called "Speak Out,Don't Buy In" on YouTube.The clips soon received several million hits and brought Daryl to the attention of the marketing division of a large multinational clothing company that targeted youth.A representative of the company contacted Daryl and they worked out a deal to use some of his better-known slogans on a new line of t-shirts the company was producing in exchange for a large amount of cash.What process occurred in bringing Daryl from public nuisance to countercultural icon?

Question

Quizplus · Accepted Answer

Daryl's transition from a public nuisance to a countercultural icon through a deal with a multinational company illustrates consumerism as social control, where anti-consumerist messages are co-opted and commodified by the market.

Daryl Was a Charismatic Leader of a Local Anti-Consumerist Movement