Knowing how to reach purchasing managers and other decision makers within target businesses is a critical element in the development of a totally integrated communications plan.

Question

Quizplus · Accepted Answer

This statement is true. To effectively communicate with potential customers and increase sales, it is important to identify and reach the key decision-makers within a target business. This requires a comprehensive understanding of a company's organizational structure and decision-making process, as well as developing targeted messaging and communication channels to reach these individuals.

Knowing How to Reach Purchasing Managers and Other Decision Makers