In the past Bruce bought Kleenex brand tissues,but has now decided that all of tissues brands are pretty much the same.This is an example of brand parity.

Question

Quizplus · Accepted Answer

Brand parity refers to the perception that there is no significant difference between competing brands in a particular product category. In this case, Bruce's belief that all tissue brands are pretty much the same reflects brand parity.

In the Past Bruce Bought Kleenex Brand Tissues,but Has Now