Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefit and are of equal quality.

Name: Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefit and are of equal quality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand parity is the concept that two or more competing brands are perceived as offering identical features, benefits, and values, making them interchangeable and equal in quality.

Brand Parity Is the Belief That Multiple Brands Consist of or Offer