All of the following are marketing communication trends that have emerged during these turbulent times except:

Question

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The rising costs of media space and time is not a marketing communication trend that has emerged during these turbulent times. In fact, it has been an ongoing challenge for marketers for many years. The other choices (accountability, changes in tasks performed by all players, and explosive development of alternative media) are all trends that have emerged or intensified during the current period of uncertainty and disruption.

All of the Following Are Marketing Communication Trends That Have