An account executive's duties include:

Question

Quizplus · Accepted Answer

An account executive's primary duty is to develop and execute an overall strategic communication plan for their clients. This involves determining target audiences, selecting appropriate media channels, and creating messaging that resonates with the client's target market. While they may work closely with creative teams to help develop ads, they are not responsible for actually creating the advertisements themselves. Additionally, product development and applications are typically the responsibility of a separate department within a company. Preparing a database may be a useful activity, but it is not typically identified as a key duty of an account executive.

An Account Executive's Duties Include