To combat brand parity, the marketing team at a company such as Johnson & Johnson might claim it:

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Claiming to sell superior products would be the most effective way to combat brand parity as it sets the company apart from competitors and gives customers a reason to choose their products over others. Developing additional products, finding new customers, and opening new locations are all important strategies, but do not directly address the issue of brand parity.

To Combat Brand Parity, the Marketing Team at a Company