When producers promote the idea that orange juice can be consumed at any time during the day,the attempt is to reposition it using the product class positioning approach.

Question

Quizplus · Accepted Answer

The product class positioning approach involves promoting a product as suitable for any occasion or time, which is precisely what the producers are doing in this case by stating that orange juice can be consumed at any time during the day.

When Producers Promote the Idea That Orange Juice Can Be