Maintaining a quality image is primarily the responsibility of:
A) advertising creatives
B) the CEO
C) the advertising agency
D) brand managers and advertising account executives

Question

Quizplus · Accepted Answer

Maintaining a quality image involves a variety of tasks such as brand management, market research, communication strategies, and advertising campaigns. Brand managers and advertising account executives are responsible for overseeing these tasks and working with other stakeholders to ensure that the company's image is consistently presented and positively received by the target audience. While advertising creatives and agencies may play a role in developing specific advertising campaigns, the overall responsibility for maintaining a quality image rests with the brand managers and advertising account executives. The CEO may also be involved in this process, but they are not solely responsible for it.

Maintaining a Quality Image Is Primarily the Responsibility Of