The feelings consumers and business have about an organization and its brand is the corporation's:
A) advertising program impact
B) flanker brand
C) image
D) persona

Question

Quizplus · Accepted Answer

The image of a corporation refers to the perceptions and feelings that consumers and businesses have about the organization and its brand. This includes its reputation, values, and overall perception in the marketplace. Options A, B, and D do not accurately describe the feelings and perceptions of consumers and businesses towards an organization.

The Feelings Consumers and Business Have About an Organization and Its