The following statements about private labels are true, except:
A)quality levels of many private label products have improved.
B)prices for private labels are going up in many markets.
C)consumers still perceive private labels as being inferior to manufacturer's brands.
D)some firms have begun advertising private labels.

Question

Quizplus · Accepted Answer

This is the only statement that is not true. Consumers' perception of private labels has shifted and many now view them as being similar in quality to manufacturer's brands.

The Following Statements About Private Labels Are True, Except