The first step of the consumer buying decision-making process is identification of alternatives.

Name: The first step of the consumer buying decision-making process is identification of alternatives.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step of the consumer buying decision-making process is actually recognizing a need or want for a product or service. The identification of alternatives (such as different brands or options) comes later in the process.

The First Step of the Consumer Buying Decision-Making Process Is