Gender complexity and increased individualism in purchasing preferences are two new trends in the consumer buying environment.

Question

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Gender complexity refers to the blurring of traditional gender roles and increased acceptance of gender diversity. Increased individualism in purchasing preferences refers to consumers valuing unique and personalized products and experiences rather than generic or mass-produced ones. Both of these trends are currently observed in the consumer buying environment.

Gender Complexity and Increased Individualism in Purchasing Preferences Are Two