The key to understanding the multiattribute model to evaluate alternatives is being aware that consumers examine sets of product attributes across an array of brands.

Name: The key to understanding the multiattribute model to evaluate alternatives is being aware that consumers examine sets of product attributes across an array of brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement accurately describes the key concept behind the use of the multiattribute model in evaluating product alternatives.

The Key to Understanding the Multiattribute Model to Evaluate Alternatives