Mackenzie is spending weeks in deciding which pair of jeans to buy because she is considering all the factors involved, such as price, color, and style. Which method is being used to evaluate the various brands?
A)Cognitive mapping approach
B)Evoked set
C)Multiattribute approach
D)Affect referral

Question

Quizplus · Accepted Answer

The multiattribute approach considers multiple factors of a product when evaluating it. In this case, Mackenzie is considering price, color, and style when deciding on a pair of jeans, which aligns with this method.

Mackenzie Is Spending Weeks in Deciding Which Pair of Jeans