A person who considers only Pepsi or Mountain Dew when purchasing a soft drink employs his or her evoked set in evaluating purchase alternatives.

Question

Quizplus · Accepted Answer

The evoked set refers to the limited set of alternatives that a consumer considers when making a purchase decision. In this case, the person only considers Pepsi or Mountain Dew, indicating that these two brands are part of their evoked set.

A Person Who Considers Only Pepsi or Mountain Dew When