An inert set is a series of brands that are viewed as being negative because of past buying experiences.

Name: An inert set is a series of brands that are viewed as being negative because of past buying experiences.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

An inert set refers to brands a consumer is aware of but is indifferent towards; they neither have positive nor negative feelings about these brands based on past experiences or lack thereof.

An Inert Set Is a Series of Brands That Are