An advertisement that encourages consumers to call a toll free number or access a Web site to purchase a product at a discount price focuses on which part of an attitude?
A) affective
B) conative
C) cognitive
D) the inert set

Question

Quizplus · Accepted Answer

The conative component of attitude involves the intention or behavior towards a product or service. By encouraging consumers to call a toll-free number or access a website to purchase a product at a discount, the advertisement is targeting the consumers' behavioral intentions and therefore focuses on the conative component of attitude.

An Advertisement That Encourages Consumers to Call a Toll Free