Derek eliminated New Balance shoes because he doesn't know anything about them.Derek used which type of evaluation process to make this decision?
A) evoked method
B) multiattribute
C) affect referral
D) attitude formation

Question

Quizplus · Accepted Answer

Derek used the evoked method to make this decision because he eliminated New Balance shoes from consideration because he doesn't know anything about them. This means that he did not evaluate the shoes on any specific attributes, but rather simply eliminated them from consideration because they were not familiar to him.

Derek Eliminated New Balance Shoes Because He Doesn't Know Anything