In terms of cognitive mapping,if most consumers have not considered Sunkist lemons as a substitute for salt,then an advertisement that conveys such a message to consumers is attempting to:
A) strengthen a linkage that already exists
B) modifying a current linkage
C) create a new linkage
D) create a new layer

Question

Quizplus · Accepted Answer

Since most consumers have not considered Sunkist lemons as a substitute for salt, the advertisement is attempting to create a new linkage between the use of lemons and reducing salt intake. Therefore, the correct choice is C - create a new linkage.

In Terms of Cognitive Mapping,if Most Consumers Have Not Considered