The member of the buyer center who actually utilizes items after they are purchased is the:
A) user
B) influencer
C) decider
D) gatekeeper

Question

Quizplus · Accepted Answer

The user is the individual who actually uses the product or service after it has been purchased. This member of the buyer center is crucial because their satisfaction with the product or service can either influence repeat purchases or dissuade others from purchasing in the future. Therefore, it is important to understand the needs and preferences of the user in order to ensure their satisfaction and loyalty.

The Member of the Buyer Center Who Actually Utilizes Items