If a potential vendor offers what is perceived by a member of the buying center to be a better buy, the company may want to revisit the purchase decision. This type of situation is typically a:
A)straight rebuy.
B)modified rebuy.
C)new task purchase.
D)joint demand purchase.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buying center already has experience with the product or service, but may reconsider the purchase decision if a better option is presented. This is different from a straight rebuy, where the buying center simply repeats a previous purchase decision, and a new task purchase, where the buying center is making a purchase decision for the first time. Joint demand purchase refers to a situation where two or more items are purchased together because of their interdependence, and does not apply to this scenario.

If a Potential Vendor Offers What Is Perceived by a Member