In the business-to-business buying process,the step that follows need identification is:

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Once a need has been identified, the next step in the B2B buying process is to establish specifications for the product or service needed. This involves determining the specific features and functions that are required, as well as any performance criteria that must be met. This information will be used to evaluate potential suppliers and make a decision on which one to choose. Identification of a problem (A) may have already been done in the need identification phase, and identification of alternatives (C) comes later in the process. Appointing a committee (D) may be part of the process, but it is not the next step after need identification.

In the Business-To-Business Buying Process,the Step That Follows Need Identification