When members of the buying center agree to consider IBM,Dell,and Hewlett-Packard in purchasing new computers because they are the firms that expressed interest,which stage of the b-to-b buying process is taking place?
A) vendor selection
B) identification of alternatives
C) identification of vendors
D) vendor evaluation

Question

Quizplus · Accepted Answer

Identification of vendors is the stage of the b-to-b buying process in which potential suppliers are identified.

When Members of the Buying Center Agree to Consider IBM,Dell,and