When the buying center members find out that leasing a fleet from one car rental company has the advantage of a better repair service contract than other companies provide,they are in which stage of the b-to-b buying process?
A) identification of vendor
B) establishment of specifications
C) vendor selection
D) vendor evaluation

Question

Quizplus · Accepted Answer

The buying center members are comparing the benefits of different vendors, which is part of the vendor evaluation stage.

When the Buying Center Members Find Out That Leasing a Fleet