Strategies are sweeping guidelines concerning the essence of the firm's short-term marketing activities and efforts.

Name: Strategies are sweeping guidelines concerning the essence of the firm's short-term marketing activities and efforts.
Brand: Quizplus
Rating: 4.9 (48 reviews)

Question

Quizplus · Accepted Answer

Strategies are not short-term guidelines, but rather long-term plans for achieving the firm's goals and objectives. Short-term marketing activities and efforts are guided by tactics, which are specific actions taken to implement the strategies.

Strategies Are Sweeping Guidelines Concerning the Essence of the Firm's