Segmentation is an effective method to identify target markets.

Question

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Segmentation is a process of dividing a larger target market into smaller, more homogeneous groups of consumers who have similar needs, interests, or characteristics. By doing so, marketers can create more focused and personalized marketing strategies that better resonate with each segment. This helps to identify and reach the most valuable and profitable customers, resulting in enhanced customer satisfaction, loyalty, and business performance. Therefore, segmentation is generally considered a useful and necessary tool for successful marketing.

Segmentation Is an Effective Method to Identify Target Markets