Listing all of a firm's competitors and what they are doing in the area of marketing communications would occur in which area of the communication market analysis?

Question

Quizplus · Accepted Answer

Listing all of a firm's competitors and what they are doing in the area of marketing communications falls under the competitors section of the communication market analysis, as it involves analyzing and monitoring the competition in the marketplace.

Listing All of a Firm's Competitors and What They Are