The Second Component of a Communication Market Analysis Is the Search

The second component of a communication market analysis is the search for opportunities,which involves:

A) watching for new marketing communication opportunities by examining all of the available data and information about the market
B) examination of various target markets to determine the various needs of each target market
C) an in-depth analysis of customers in terms of why, where, when and how they buy
D) an in-depth analysis of competitors, what they offer, and how they communicate with their customers